Simplify Your Message - by Ravi Patel

 

Do you believe that to effectively communicate your message you need to use more words? Is using too few sentences reducing the importance of your communications? Is being verbose mean you are saying something important? If you think so, you might be wrong!

 

Effective communication means driving home your point powerfully in as less words as possible.

 

People have a very short attention span, especially potential investors. If you can’t communicate your message succinctly yet powerfully, you might lose your audience. That is not a good thing.

                                               

Regardless of your target audience – investors, clients, employees, vendors, bankers or others – learn to fine tune your message. Make it short and simple, yet effective for them to understand and retain. The longer you speak or write, the less is absorbed.  

 

People will not say that you didn’t speak long enough, but they will definitely tell you that your message was short but effective. What would you rather prefer? 

 

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