Touting your Business Processes or Not? - by Ravi Patel

 

As Entrepreneurs build the foundation for growth for their businesses, robust business processes in all functional areas are essential. It would be difficult to scale your business without such processes.

 

Once you build robust processes and they are working well as intended, should you tout them as a marketing tool to differentiate you from competitors?

 

Outsiders might not care about your robust business processes, but they do care about the quality and reliability of your services. Plan your marketing strategy accordingly. 

 

Efficient business processes are meant to produce consistent, repeatable, reliable, continually improving  results. Focus on the results of your robust business processes to differentiate yourselves from competitors rather than the processes themselves.         

 

Current and potential clients look for high quality and reliability from their providers, so use facts to tout those differentiators! 

 

 

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