Keeping it Simple - by Ravi Patel

 

If you can’t explain it simply, you don’t understand it well enough – Albert Einstein.

 

When Entrepreneurs are asked to describe their product or service, they sometimes go into great details to explain how something works. In their opinion, the more complex it sounds the more important the idea.

 

It is actually the opposite. The simpler the description of your product or idea, the easier it is to understand. If a potential investor can grasp your idea immediately, their interest is perked and they might listen to more. If you lose them with complexity, their attention span is over.

 

This is also true for all stakeholders. Entrepreneurs should make their message simple when communicating change. Simple messages get accepted a lot faster than complex ones.

 

As Einstein notes, it is possible that Entrepreneurs don’t understand the product, service or idea well enough to explain in simple terms. If so, it is time to go back to the drawing board and learn what you are trying to explain so you can make it simpler to communicate.

 

 

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