First Impressions Matter - by Ravi Patel

 

One can assess the quality of a company by the manners of the people working there.

 

When potential customers, employment applicants, vendors, bankers or other interested parties call or interact with your company, their first impressions matter. How your employees treat them then could be critical for a future relationship.

 

Companies whose employees treat outsiders ( and even fellow employees) with good manners, politeness, caring and concern reflect the values of the organization. Enlightened Entrepreneurs should recognize this and pay as much emphasis on the relationship side of the business as much as the product aspect of the company.

 

Focusing on managing initial (and then ongoing) interactions with outsiders could be a determinant of future success. Entrepreneurs should Do the Right Things by paying attention to this area of their business.

 

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