Understanding the Business of Technology - by Ravi Patel

 

Technologically savvy Entrepreneurs start their business as they might have a unique product or application. Their understanding of their technology and their belief in the breadth of its superiority over competitors might make them think that success could be a slam dunk.

 

Entrepreneurs might start out by thinking that way, but their success really depends upon understanding the "business" of their technology.

 

No one ever became rich by building a better mouse-trap; rather, it is getting that product to the marketplace at a reasonable cost and convincing customers to buy it that leads to success. A tremendous amount of business thinking, planning and execution goes into making an idea a winner.

 

Answers to questions such as:

  • can the product be made cost-effectively with consistent quality on a mass scale,
  • can the technology be protected from competitors,
  • can it be delivered to the consumer over a wide territory and on time,
  • can it be marketed and sold effectively

and many more are necessary to make a sustainable business out on an idea.

 

Have you really thought about how to make a business out of your unique technological idea?

 

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