A Financial Vision Statement - by Ravi Patel


Entrepreneurs are aware of the need for realistic Vision and well-defined Mission statements for their businesses. Vision and Mission statements are generally broad in nature and can encompass more than financial objectives.


Entrepreneurs might want to consider developing a specific, long-term Financial Vision statement to have clear objectives on their financial goals. Such a Financial Vision should be time-related and include realistic targets and interim milestones related to areas such as but not limited to:

  • Revenues
  • Gross Margin
  • Company Valuation
  • Exit Strategy


Actual progress towards these objectives should be measured periodically and performance strategies could be modified to ensure that the company is moving along the path to achieving these targets.


While your Vision and Mission should be broadly shared with your stakeholders, the Financial Vision could be kept confidential to limited few so as not to detract from the main focus.


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