"Rallying" Purpose of Your Company - by Ravi Patel

  

While having a Mission Statement is important to a company, how do you inspire your employees to rally around a single purpose?

 

Entrepreneurs should develop a simple but effective purpose of the organization that can be used to rally and inspire employees at all levels of your company.

 

The purpose should convey the primary mission of your company and motivate your employees to feel like they are contributing to that purpose. The purpose should be one that is easy to understand but not monetary in nature. Focusing on a simple theme is a great communication tool that binds together your Mission and daily activities of employees at all levels.

 

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