Customer Analysis - by Ravi Patel


Producing accurate and timely monthly financial statements should not be the end goal for Entrepreneurs. Analyzing not only the financial statements, but also all aspects of the business is what helps Entrepreneurs better understand their operations and make optimal decisions.


One of the areas of analysis should be customers. Customer analyses related to size, profitability, diversification, quality of services, etc. should be conducted periodically. Such analyses are critical in better understanding the contribution of your top and marginal customers towards your profitability and success.


Armed with valuable analyses you can approach your customers to discuss ways to serve them better. Do the Right Things!


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