Santa Clarita – Local business leaders are taking the message that ethics is necessary to succeed in business and in life, through the use of Junior Achievement of Southern California’s ethics in action program. Executives across the state will convey the message with young people that responsible, ethical behavior is the cornerstone of the American free enterprise system. 


With recent corporate scandals giving way to a declining confidence in the business world, Junior Achievement recognized the need to address what and how children are taught about the role of ethics in business. According to a Junior Achievement/Deloitte & Touche USA LLP poll conducted by Harris Interactive, nearly one-third of teens surveyed believe you have to “bend the rules to succeed.” 


Ravi Patel, President and CEO, Patel CFO Services understands the value in helping youth build an ethical foundation. Patel participated in Junior Achievement “Ethics in Action” at Valencia High School on April 28, 2009. Using Junior Achievement’s learn-by-doing methodology, Patel shared basic values and beliefs and engaged 35 students in discussion on the role of ethics in their school life and in their own personal and business dealings.


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